Yes there are agents who do well working real time internet leads but if you can make as many sales or more buying aged leads why have a higher client acquisition cost to obtain a client which cuts into your profits?

There’s nothing more aggravating than spending $7 for a shared real time lead and hearing that you are the 15^th agent to call them that day of their inquiry or paying $20 for an exclusive lead and not being able to reach them and not getting a return phone call from them after leaving them a message to call you.

What many agents don’t realize is that over 95% of the agents who buy real time leads don’t bother to contact a prospect after the first week so in most cases you are the only one contacting them in the weeks after their initial inquiry so most if not all your competition has disappeared and the people are more receptive to talk to you now that are not being bombarded by tons of agents.

Now some of these people will have bought already when you reach them (which is even the case when buy them as new leads and someone reached them before you) but the majority of the prospects will not have bought anything yet and are ready to buy. Remember these people went looking the product on their own so most of them do have some level of interest so you have a good shot at picking up a lot of business by calling on a lead that in most cases no one is contacting anymore.

If you go by the numbers the insurance lead industry touts, they say that an agent should be selling 1 out of 20 for a shared real time internet health insurance lead that is being sold to several agents. At $7 a lead, if an agent is selling 1 out of 20, the client acquisition cost would be $140.

If the number the lead industry touts for exclusive leads is correct they say an agent should be closing around 1 out of 7. At $20 a lead, if an agent is selling 1 out of 7, the client acquisition cost would also be $140.

On the other hand if the agent were to work aged leads, the common number touted in the leads industry is that an agent should be selling 1 out of 60. At .55 a lead for example with an aged health insurance lead the client acquisition cost would be $33.

If you were to upload aged leads into the triple dialing power dialer we recommend you could use your time very efficiently to call a lot of phone numbers. The more calls you make, the more people you reach and the more people you reach, the more sales you are likely to make. Plus if you send automated sequential drip emails to these prospects throughout the year you will pick up additional clients that way as well. Even though there are plenty of agents who make great money just manually dialing the aged leads and nothing else, you can make even more using a dialer and sending out drip email.